PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Increase Engagement through High Impact Video Advertising. Capture the attention of your target audience through high-impact video advertising.
It can be a very powerful component of a PPC campaign. The main point with remarketing is that you want to find those people who have shown enough interest
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.
Promote Content. Drive Brand Awareness. Types: Sponsored Content, Sponsored InMail, Dynamic Ads, Display Ads, Text Ads.